ACSI: Apple, Google Surge in Customer Satisfaction

by Sabrina I. Pacifici on August 19, 2008

News release: “Customer satisfaction continues on a bumpy path without momentum or trend in the second quarter, according to the American
Customer Satisfaction Index. After a small uptick last quarter, ACSI slips 0.1% to 75.1 on a 100-point scale. The ACSI second quarter report, released today from the University of Michigan’s National Quality Research Center, forecasts consumer spending will remain weak with growth of no more than 2.3% in the third quarter…Customer satisfaction with the e-business category of websites surges 6% to an all-time high of 79.3, largely on the remarkable improvement of Google. After slipping behind Yahoo! for the first time last year, Google surged an unparalleled 10% to leave all rivals in its wake. Google’s score of 86 sets a new standard for e-businesses and creates a formidable nine-point gap between its nearest competitor, Yahoo!, which fell 3% to 77.”

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