Awareness of Digital TV Transition Grows, but Substantial Consumer Education Still Needed, Cable Research Shows

by Sabrina I. Pacifici on December 22, 2007

Press release: “There’s growing awareness of the nation’s February 2009 transition to digital television by TV broadcasters, yet the group of Americans with the lowest level of awareness about the transition includes those that are most deeply affected – households that receive television programming exclusively “over the air.” These are among the results from the CTAM Pulse, a nationwide survey of more than 1,000 U.S. consumers conducted last month by the Cable & Telecommunications Association for Marketing (CTAM), an association of cable industry marketing executives. CTAM is a member of the DTV Transition Coalition, a group created to educate consumers about the digital transition.”

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