Best Practices: Guide to Online Subscription Upselling

by Sabrina I. Pacifici on February 28, 2012

“Today, CDT is releasing its final best practices guidance for online subscription upselling—the practice of offering add-on subscription services to consumers while they’re purchasing a separate product. This is an issue that CDT has worked on with industry and consumer advocates for the past couple of years, and we hope that the document we are releasing today will help set norms for how companies market to consumers online.”

Posted in E-Commerce

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