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Can Twitter survive in a Facebook world? The key is being different

“News organizations have been reporting in recent weeks that Twitter’s growth rate has been slowing, which has spurred speculation about its future. The Pew Research Center has watched social networking in the U.S. grow faster and change more than most other internet activities, and that landscape continues to evolve quickly. Our studies have shown that Twitter occupies an important segment of the social networking world, but, in sheer numbers, its user base lags far behind the social networking behemoth Facebook. When Pew Research first began tracking Twitter usage in November 2010, 8% of online adults used the platform. As of January 2014, 19% of online adults were using Twitter. The last time we asked about Facebook in September 2013, we found 71% of internet users using the social network.”

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