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Category Archives: Marketing

Comparing Google Consumer Surveys to Existing Probability and Non-Probability Based Internet Surveys

“This study compares the responses of a probability based Internet panel, a non-probability based Internet panel and Google Consumer Surveys against several media consumption and health benchmarks. The Consumer Surveys results were found to be more accurate than both the probability and non-probability based Internet panels in three separate measures: average absolute error (distance from the benchmark), largest absolute error, and percent of responses within 3.5 percentage points of the benchmark. These results suggest that despite differences in survey methodology, Consumer Surveys can be used in place of more traditional Internet based panels without sacrificing accuracy. This is an updated version of the orginal whitepaper. The original whitepaper is located here.”

CRS – Telemarketing Regulation: National and State Do Not Call Registries

Telemarketing Regulation: National and State Do Not Call Registries. Kathleen Ann Ruane, Legislative Attorney. August 14, 2014 “Today, it is axiomatic that telemarketers in the United States generally are not permitted to place outgoing telemarketing calls to phone numbers on the national do not call list, unless an exception applies. This was not always the case, however. TheContinue Reading

Facebook launches cross-device reporting for Facebook ads

The Hill – ‘Facebook is giving advertisers new information about how users notice and act on ads as they move between their computers, smartphones and tablets. In a post on Wednesday, Facebook said that it would begin allowing companies that advertise on the social media site “to see for the first time how people are moving between devicesContinue Reading

CDD Files Complaint on U.S./EU Safe Harbor for Data Privacy at FTC

Filing Reveals Failure of U.S. Agreement to Protect European Privacy - “The key framework that is supposed to protect EU citizens’ privacy when their data is collected by U.S. companies—known as the U.S.-EU Safe Harbor—is failing to provide them the safeguards that were promised, according to a complaint filed today by a leading U.S. consumer privacyContinue Reading

Boston Public Library System Engaged in Systemic Weeding of Collections

Boston Globe: “At the Dudley Branch of the Boston Public Library, clustered volumes fill only half of many long, red shelves; the rest stand empty. In the adult nonfiction section, some shelves are completely barren. The library, in Roxbury, once brimmed with books. But officials have been steadily culling its collection the past few months asContinue Reading

Google News Publisher Center

Google News Blog: “If you are a news publisher, your website has probably evolved and changed over time.  Until now, when you made changes to the structure of your site, we might not have discovered them unless you told us.  And that meant they might not have shown up in Google News, which in turnContinue Reading

Cramming on Wireless Phone Bills: A Review of Consumer Protection Practices and Gaps

News release - Chairman John D. (Jay) Rockefeller, IV, Senate Commerce, Science, and Transportation Committee, August 1, 2014 “Today’s hearing is about a practice known as “cramming,” where consumers get charged on their phone bills for goods and services they never agreed to purchase. The companies that put these bogus charges on phone bills know that consumers don’tContinue Reading

The Digital Public Library of America: Collaboration, Content, and Technology at Scale

Daniel Cohen - July 14, 2014- Educase: “DPLA accomplishes its mission by aggregating metadata and thumbnails pointing to digital objects for millions of photographs, manuscripts, books, sounds, moving images, and more from a national network of partners. This network comprises individual nodes, or hubs, which work with DPLA to map and ingest their records into the DPLAContinue Reading

FCC to ISPs: Inaccurate Disclosures Violate Transparency Rule

“Providers of broadband Internet access services must disclose accurate information about their service offerings and make this information accessible to the public.  This requirement, known as the Open Internet Transparency Rule, has been in full force and effect since 2011.  The Transparency Rule ensures that consumers have access to information that helps them make informedContinue Reading

New Forms of Discovery and Purchasing in Libraries: Demand Driven Acquisitions

Michael Levine-Clark - Professor/Associate Dean for Scholarly Communication and Collections Services, University of Denver Libraries, 2014 NISO/BISG Annual Forum, June 27, 2014, Las Vegas, NV.  Link to SlideShare presentation.  “Goals • Develop a flexible model for DDA that works for publishers, vendors, aggregators, and libraries. • Model should allow for DDA programs that – Meet local budgetContinue Reading

New on LLRX – Fourteen LinkedIn Tips for (the Rest of) 2014

Via LLRX.com - Fourteen LinkedIn Tips for (the Rest of) 2014 With over 300 million users, LinkedIn is the most popular social media platform for business and professional use, and attorneys Dennis Kennedy and Allison C. Shields clearly and concisely outline how to leverage this space with smart, targeted and effective ways that positively identify you in communities of bestContinue Reading

Internet of Things: Connected Home – Survey

“Fortinet® – a global leader in high-performance network security released the results of a global survey that probes home owners about key issues pertaining to the Internet of Things (IoT). Independently administered throughout 11 countries, the survey titled, “Internet of Things: Connected Home,” gives a global perspective about the Internet of Things, what security andContinue Reading