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Category Archives: Marketing

New Forms of Discovery and Purchasing in Libraries: Demand Driven Acquisitions

Michael Levine-Clark - Professor/Associate Dean for Scholarly Communication and Collections Services, University of Denver Libraries, 2014 NISO/BISG Annual Forum, June 27, 2014, Las Vegas, NV.  Link to SlideShare presentation

“Goals • Develop a flexible model for DDA that works for publishers, vendors, aggregators, and libraries. • Model should allow for DDA programs that – Meet local budget and collection needs – Allow for consortial participation – Support cross-aggregator implementation – Account for how DDA impacts all functional areas of the library.

Establishing Goals • Four Broad Goals for DDA – Saving Money – Spending The Same Amount of Money More Wisely – Providing Broader Access – Building a Permanent Collection via Patron Input…”

New on LLRX – Fourteen LinkedIn Tips for (the Rest of) 2014

Via LLRX.com - Fourteen LinkedIn Tips for (the Rest of) 2014 With over 300 million users, LinkedIn is the most popular social media platform for business and professional use, and attorneys Dennis Kennedy and Allison C. Shields clearly and concisely outline how to leverage this space with smart, targeted and effective ways that positively identify you in communities of bestContinue Reading

Internet of Things: Connected Home – Survey

“Fortinet® – a global leader in high-performance network security released the results of a global survey that probes home owners about key issues pertaining to the Internet of Things (IoT). Independently administered throughout 11 countries, the survey titled, “Internet of Things: Connected Home,” gives a global perspective about the Internet of Things, what security andContinue Reading

New on LLRX – The sad reasons why Amazon’s #1 reading city doesn’t belong on the list

Via LLRX.com - The sad reasons why Amazon’s #1 reading city doesn’t belong on the list - In this article David Rothman highlights the backstory on Amazon’s new list of America’s “Top 20 Most Well-Read Cities,” based on its sales of books, magazines and newspapers. As has been the case previously, the winner is Alexandria, Virginia, his hometown, whichContinue Reading

Opt Out From Online Behavioral Advertising (Beta)

“Welcome to the consumer opt out page for the Self-Regulatory Program for Online Behavioral Advertising. Our participating companies are committed to transparency and choice. Some of the ads you receive on Web pages are customized based on predictions about your interests generated from your visits over time and across different Web sites. This type of adContinue Reading

World Press Trends: Print and Digital Together Increasing Newspaper Audiences

“Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk for newspaper businesses and the societies they serve, the annual World Press Trends survey released Monday by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed. “Unless we crack the revenue issue, and provideContinue Reading

Can Twitter survive in a Facebook world? The key is being different – Pew

“One way Twitter sets itself apart from Facebook is its use as a news platform. Our research has found that passing along information about breaking news is a core function of Twitter. Nearly one-in-ten U.S. adults (8%) get news through Twitter, and roughly half of Twitter’s own users get news on the platform. Twitter users as aContinue Reading

Facebook to Profile User Browsing, May Violate FTC Consent Order

EPIC:  “Facebook has announced that it will collect detailed browser history on users for advertising purposes. Users who object were told to opt-out. The plan may violate a Federal Trade Commission order, prohibiting Facebook from changing its business practices without users’ express consent. The FTC order follows from complaints filed by EPIC and other consumer privacy organizations in 2009 and 2010.Continue Reading

An Ironic Consequence of Political Advertising Regulation

Jung, Minah H. and Critcher, Clayton R., Offering of a Veneer of Legitimacy: An Ironic Consequence of Political Advertising Regulation (June 9, 2014). Available at SSRN: http://ssrn.com/abstract=2447962 “Aimed at discouraging negative political advertising, recent American political regulations require candidates to “Stand By Your Ad” (SBYA; i.e., “My name is _____, an I approve this message…”). ExperimentalContinue Reading

Find out if your Internet service provider plays YouTube in HD

Via YouTube Official Blog – “Nothing ruins the experience of watching a YouTube video like Magic of Rahat more than seeing the dreaded buffering wheel, which is why we’re always working to make videos play smoothly in the best quality possible. And when you can’t see what you want, when you want, it’s important you know why. StartingContinue Reading

ALA Strategic Technology Directions 2014-2017 & Technology Roadmap

Via Jenny Levine - ALA Strategic Technology Directions 2014-2017 & Technology Roadmap “The ALA Information Technology & Telecommunication Services (ITTS) unit presented the ALA Strategic Technology Directions 2014-2017 to the ALA Executive Board in April 2014.  It provides a good foundation to understand how technology is implemented to meet the goals of the organization and explains the roleContinue Reading

Community Fiber in Washington, D.C., Seattle, and San Francisco

Fiber by cities: Washington DC, San Francisco, Seattle May 28, 2014 by susan crawford Developments and Lessons Learned - “This report provides detailed accounts of planning carried out in connection with community fiber networks in Washington, D.C., San Francisco, CA, and Seattle, WA. It includes information about existing fiber assets that the cities identified, funding mechanisms that wereContinue Reading