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Category Archives: Marketing

Gartner – Turn Voice of the Customer Into Competitive Advantage

IT can lead the charge to give the customer a full voice and the enterprise unprecedented insights into its customers.  November 17, 2015Contributor: Scott Smith.

“Too often, the voice of the customer (VoC) gets lost across multiple data collection points, mired in separate systems, and trapped in departmental silos. IT can lead the charge to unify this data, giving the customer a full voice and the enterprise unprecedented insights into its customers…”

Selected presentations available from Internet Librarian 2015

See which presentations are available for download (most are PDF or PPT).

Google – Updated Search Quality Rating Guidelines

Google Webmaster Central Blog: “Developing algorithmic changes to search involves a process of experimentation. Part of that experimentation is having evaluators—people who assess the quality of Google’s search results—give us feedback on our experiments. Ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base theirContinue Reading

World’s Largest Law Firm Will Have More Than 7,000 Lawyers

Bloomberg BNA – “The world’s largest law firm by attorney headcount will have more than 7,300 lawyers — some 3,000 more lawyers than the next largest firm, according to a recent announcement. Dentons said on Tuesday it has agreed to combine with Singapore’s Rodyk, with 200 lawyers, and Australia’s 500-lawyer Gadens law firm. The resultContinue Reading

New strategy for IBM

New York Times – IBM’sDesign-Centered Strategy to Set Free the Squares – “The tech stalwart has been hiring designers by the hundreds, all part of an accelerated approach to product development that is a major departure from the past.”

VA launches a new incomplete site open for viewing as developed – “This site is a work in progress. We’re designing in the open. If you don’t find what you need, visit” See also 9 reasons why is the future of federal government websites

Pew – Apps Permissions in Google Play Store

“Analysis of over 1 million apps in Google’s Android operating system in 2014 shows apps can seek 235 different kinds of permissions from smartphone users. The average app asks for five permissions.” “The findings in this study pertain specifically to apps running on the Android operating system. Pew Research Center examined the Android platform becauseContinue Reading

Global Cities 2016 Report

Newmark Grubb – Knight Frank – The 2016 Report – Global Cities – This report includes graphs, charts and data. “The Global Cities are about to see huge growth, and their real estate markets need to be ready for new waves of citizens, firms and global investor.” The list of most expensive cities for officeContinue Reading

New on LLRX – Unpacking and overcoming “edutainment” in library instruction

Via – Unpacking and overcoming “edutainment” in library instruction – Within our field, and more widely, there is a way of thinking that equates effective teaching with effective entertaining. This way of thinking can be referred to as a “discourse of edutainment.” It underpins some of the publications and conversations that encourage librarians toContinue Reading

The Cost of Used Books Plummets as Availability Swells

New York Times – A Penny for Your Books By Dan Nosowitzoct, October 26, 2015: “…in recent years, my bookshelves have swelled. Old John le Carré and Donald E. Westlake and Lawrence Block titles are easier than ever to find online, along with pretty much every other book published in the last century. They’re allContinue Reading

New on LLRX – How Can Lawyers Use Social Media to Their Advantage?

Via – How Can Lawyers Use Social Media to Their Advantage? – Lawyers are no strangers to social media, but that doesn’t mean that everyone in the legal arena is familiar with how to use it effectively, proactively and consistently. If you are a lawyer who has not yet launched a social media presence,Continue Reading

Paper – Dawn of the Selfie Era

Dawn of the Selfie Era: The Whos, Wheres, and Hows of Selfies on Instagram. Flávio Souza, Diego de Las Casas, Vinícius Flores, SunBum Youn, Meeyoung Cha, Daniele Quercia, Virgílio Almeida, October 19, 2015. “Online interactions are increasingly involving images, especially those containing human faces, which are naturally attention grabbing and more effective at conveying feelingsContinue Reading