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Category Archives: Marketing

BBC – How the British Library is using SEO to become a digital media publisher

Ian Burrell – “The British Library is becoming a modern news publisher. Its expertise in the field of journalism is immense. The home of one of the greatest newspaper archives in the world, amounting to more than 15m pages of news, it also houses The Newsroom, a permanent resource charting the evolution of news in broadcast, print and digital media. And it is in digital publishing that this institution is going through a transformation, producing its own articles, live streams and video clips for a worldwide audience. It’s a symbol of how almost all of us – companies, institutions, individuals – are contributors to contemporary media, even if only via a basic home page or Facebook status update. In the case of the British Library, it’s much more than that…”

ABA launches Free Legal Answers

“Free Legal Answers is a virtual legal advice clinic. Qualifying users post their civil legal question to their state’s website. Users will then be emailed when their question receives a response. Attorney volunteers, who must be authorized to provide pro bono assistance in their state, log in to the website, select questions to answer, and… Continue Reading

Guardian – how the business of bottled water went mad

How did a substance that falls from the air, springs from the earth and comes out of your tap become a hyperactive multibillion-dollar business? by Sophie Elmhirst Right now, the global bottled water industry is in one of those strange and energetic boom phases where every week, it seems, a new product finds its way on to… Continue Reading

New on LLRX – Crowd Funding Resources 2016

Via – Crowd Funding Resources 2016 – This white paper link dataset compilation by Marcus Zillman focuses on reliable and actionable sources and sites on crowd funding from around the world. For many entrepreneurs in the planning stages or for those already creating startups and seeking to develop monetary sources, crowd funding has become an essential part of… Continue Reading

Sound advice on presentations – less is more

3 Low-Tech Speaking Tips That Still Work In 2016 – “…The most memorable presenters keep things simple. They tell stories about successful initiatives. They inspire others to be better and bolder. They avoid dumping heaps of data on listeners…” Continue Reading

GAO – How much does the federal government spend on PR

Public Relations Spending: Reported Data on Related Federal Activities, GAO-16-877R: Published: Sep 30, 2016. Publicly Released: Oct 5, 2016. “The rise of Facebook, Twitter, and other new platforms has changed the ways in which the federal government communicates with the public. But what is the total scope of federal public relations activities? We found that… Continue Reading

Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions

Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions. Journal of Librarianship and Information Science. Published online before print September 22, 2016, doi: 10.1177/0961000616668959 “In an attempt to market their services and connect with potential users, and particularly young people, many libraries are opening accounts on social media platforms.… Continue Reading

New on LLRX – Law Librarians Flinch At Change? Can’t Say That I Agree With You David

Via – Law Librarians Flinch At Change? Can’t Say That I Agree With You David – Greg Lambert eloquently gives voice to truth which has been delivered through action by many fellow professionals throughout the course of our respective (some decades long) careers – we are not “gatekeepers” nor do we impede the purchase… Continue Reading

Survey – In moments of need, people turn to their phones and search

Via think with Google: “In moments where people need to know, go, do, and buy, relying on our phones has become second nature. Google’s VP of marketing, Lisa Gevelber, shares new research that quantifies how people use digital to make decisions and take action in their daily lives…” Continue Reading

Temple U – Databases, Sources and Database Search Results for Statistical Data Compilations and Publications

Temple University Libraries – STATISTICS: Databases, Sources and Database Search Results for Statistical Data Compilations and Publications: Database Search Results for Statistical and Demographic Data FROM United States Government Agencies “This research guide provides links to databases focused on statistical data content, sources of statistical data on the internet and beyond, and search results via… Continue Reading

Forrester – The US Federal Customer Experience Index, 2016

Despite Some Bright Spots, Agencies Fail To Meet The Administration’s CX Goals, August 30, 2016 [fee or subscription req’d]: “The White House requires federal agencies to provide customer experiences that match the best of the private sector’s. In this report, we measure agencies’ progress toward this goal by releasing federal Customer Experience Index (CX Index™)… Continue Reading

Google tests search live coverage carousel

Via Google – “As a publisher, you can participate in the Search live coverage carousel pilot to notify Google when your breaking content is available. Google can then surface content more quickly than is currently possible with a standard crawl on your website. With the Search live coverage carousel, users can find content about live… Continue Reading