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Category Archives: Marketing

Libraries and the Internet of Things

OCLC – Libraries and the Internet of Things (IoT) – What does a world where billions of everyday objects connect to each other and share information mean for libraries? IoT presents major opportunities for libraries to connect their services to more people—and things—in more places than ever before. [Download the entire issue in PDF], Issue 24 May 2015.

Features

Is your library a ‘Thing’? – It’s important for your library to be a ‘Thing’ and not a ‘String’ if you want to connect with users on the Web.

Shining a light on the essential work libraries do
Programs like the Outside the Box initiative give libraries a chance to do more community outreach. And new programs are equipping libraries to lead learning initiatives for information workers.

OCLC acquires Sustainable Collection Services
With this acquisition, OCLC is accelerating its initiative to help its members work together to accomplish their shared-print objectives.

New GAO Reports – IRS Internal Controls, Medicaid, Navy Force Structure

Management Report: Improvements Are Needed to Enhance the Internal Revenue Service’s Internal Control over Financial Reporting, GAO-15-480R: Published: May 29, 2015. Publicly Released: May 29, 2015. Medicaid: Additional Actions Needed to Help Improve Provider and Beneficiary Fraud Controls, GAO-15-313: Published: May 14, 2015. Publicly Released: May 29, 2015. Navy Force Structure: Sustainable Plan and ComprehensiveContinue Reading

KPCB’s Mary Meeker – 2015 Internet Trends Report

Internet Trends 2015 – Code Conference – Mary Meeker – Kleiner Perkins Caufield & Byers (KPCB) – May 27, 2015. Outline as follows: 1) Internet – Two – Thirds of a Generation In… 2) Key Internet Trends 3) Re-Imagining Continues… 4) America’s Evolving Work Environment… 5) Big Internet Markets = China/India 6) Public / Private CompanyContinue Reading

The biggest hurdle for lawyers with disabilities are preconceptions

Thank you to Terry Carter for another spot on article, this one focused on the many faceted, significant, and valuable expertise of the differently abled in the legal profession: “Many lawyers with disabilities still end up where they always were: channeled toward government work, advocacy organizations or solo and small-firm employment, often with disability-related practices.Continue Reading

Psychology of the Searcher

Psychology of the Searcher – Patterns on How Searchers Formulate Queries – Blue Nile Research, April 28, 2015. “Marketers see visitors from a wide variety of search queries coming to their site.  This data is valuable in guiding a search strategy, but it has existed in a vacuum, with little known about how searchers makeContinue Reading

Best Legal Departments 2015

Corporate Counsel – “Two legal departments are fully immersed in the digital age, two maintain a solid presence in the world of bricks and mortar. What’s more, one of them is a nonprofit, which renders many of the concerns of the other three irelevant. Examined from another angle, two of them are resolutely, explicitly multinational;Continue Reading

New on LLRX – IBM’s Watson is Now Data Mining TED Talks to Extract New Forms of Knowledge

Via LLRX.com – IBM’s Watson is Now Data Mining TED Talks to Extract New Forms of Knowledge – Alan Rothman’s commentary offers actionable information about a new technology from IBM called Watson that is a powerful tool for researchers whose work engages data mining, knowledge management and competitive intelligence. Rothman attended a recent presentation thatContinue Reading

The Market for Lawyers Revisited

Spurr, Stephen J., The Market for Lawyers Revisited (January 10, 2015). Available for download at SSRN: http://ssrn.com/abstract=2599026 “This paper examines the changes in the market for lawyers in the United States over several decades. Reviewing data from 1981 through 2012, we find that the quality of entrants to this market, as measured by the rateContinue Reading

Accenture – The World’s Love Affair with the TV May Be Coming to an End

News release: “The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and the Connected Consumer,” a new research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidlyContinue Reading

Google Spends Record $5.47 Million On 1st Quarter Lobbying

Consumer WatchDog: “Google spent a record $5.47 million on lobbying during the first quarter of 2015, an increase of 43 percent from $3.82 million in the comparable 2014 period, according to disclosures just filed with the Clerk of the House of Representatives. Comcast, which is seeking approval from the Federal Communications Commission and the JusticeContinue Reading

Reorganizing Restructuring Research Libraries: Strategy and Value

“Staff at OCLC Research Library Partner institutions were invited to attend this webinar to learn more about shifting organizational structures in research libraries. We asked, you answered. Based on surveying and interviewing institutions in the OCLC Research Library Partnership, Jim Michalko shared observations about how academic libraries are innovatively changing their organizational structures to: moreContinue Reading

New on LLRX – Emerging roles and possible futures for librarians and information professionals

Via LLRX – Emerging roles and possible futures for librarians and information professionals. Author, professor, editor, librarian – Bruce Rosenstein’s article addresses the following critical questions – What professional roles do you play as a librarian/information professional? How have they changed during your career? And perhaps most important, how do you see them changing andContinue Reading