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Category Archives: Marketing

Reorganizing Restructuring Research Libraries: Strategy and Value

“Staff at OCLC Research Library Partner institutions were invited to attend this webinar to learn more about shifting organizational structures in research libraries. We asked, you answered. Based on surveying and interviewing institutions in the OCLC Research Library Partnership, Jim Michalko shared observations about how academic libraries are innovatively changing their organizational structures to:

  • more directly support the priorities of their home institutions
  • deliver a different set of services tailored to the changing demands of research and
  • maximize their efficiency in sourcing and scaling these services

Delivering value is the result of strategy planning, alignment of directions and the organizational structure for service delivery. This webinar [here in SlideShare] featured some innovative examples of the latter. Time will be set aside to hear from attendees so we can learn from their local experiences.”

New on LLRX – Emerging roles and possible futures for librarians and information professionals

Via LLRX – Emerging roles and possible futures for librarians and information professionals. Author, professor, editor, librarian – Bruce Rosenstein’s article addresses the following critical questions – What professional roles do you play as a librarian/information professional? How have they changed during your career? And perhaps most important, how do you see them changing andContinue Reading

Who Retweets Whom? How Digital and Legacy Journalists Interact on Twitter

Michael L. Barthel, Ruth Moon, and William Mari. (March 5, 2015). Who Retweets Whom? How Digital and Legacy Journalists Interact on Twitter. Tow Center for Digital Journalism. Tow/Knight Report 030520151. 21 pp. New York, New York. “The digital environment would seem to offer exciting new opportunities for both competition and collaboration. Twitter, in particular, hasContinue Reading

Seven ways to grow the e-book business while helping libraries and readers: Ideas based on my two decades of writing about it

Via LLRX.com –  Seven ways to grow the e-book business while helping libraries and readers: Ideas based on my two decades of writing about it –  E-book sales are not posting impressive sales increases, at least not among big publishers. One major reason is that much of the technology is difficult to use. Even increasedContinue Reading

Librarians’ experiences and perceptions of Identity and Access Management

Librarians’ experiences and perceptions of Identity and Access Management, 2015. “Identity and access management plays a critical role in user experience. Like many core technologies, success can be defined by how well it keeps out of the user’s way expectations and behavior are rapidly evolving, necessitating integration with a growing range of related technologies, whichContinue Reading

22 ideas win Knight News Challenge: Libraries

Knight Foundation Blog – Chris Barr – January 15, 2015: In September we launched the 12th Knight News Challenge, on libraries, asking the question, “How might we leverage libraries as a platform to build more knowledgeable communities?” Today we’re announcing 22 winners of that challenge, awarding the recipients a share of $3 million for theirContinue Reading

The Politics of Group Targeting in Presidential Campaign Advertisements: A Preliminary Investigation

Rhodes, Jesse H. and Johnson, Kaylee, The Politics of Group Targeting in Presidential Campaign Advertisements: A Preliminary Investigation (February 5, 2015). Available for download at SSRN: http://ssrn.com/abstract=2560998 “This paper develops a theory of the frequency and tone of group appeals in presidential campaign advertisements. Using data from the 2008 presidential election campaign, it provides aContinue Reading

The Economic Value of Law Libraries

A Report of the American Association of Law Libraries Economic Value of Law Libraries Special Committee, January 2015 “This report is the result of the AALL Economic Value of Law Libraries Special Committee’s efforts to provide members with the best methods for reporting the law library’s value to its stakeholders. The Special Committee retained HBRContinue Reading

FTC Says AT&T Has Misled Millions of Consumers with ‘Unlimited’ Data Promises

News release: “The Federal Trade Commission filed a federal court complaint against AT&T Mobility, LLC, charging that the company has misled millions of its smartphone customers by charging them for “unlimited” data plans while reducing their data speeds, in some cases by nearly 90 percent. The FTC’s complaint alleges that the company failed to adequately discloseContinue Reading

New GAO Reports – USPS Changes to Operations

U.S. POSTAL SERVICE: Information on Recent Changes to Delivery Standards, Operations, and Performance, GAO-14-828R: Published: Sep 25, 2014. Publicly Released: Oct 27, 2014: “Since 2012, USPS has instituted several initiatives aimed at reducing expenses in its mail delivery and processing networks as part of broader efforts to address its fiscal challenges and move toward financial viability. TheseContinue Reading

How Facebook Is Changing the Way Its Users Consume Journalism

NYT – Ravi Somaiya: “Many of the people who read this article will do so because Greg Marra, 26, a Facebook engineer, calculated that it was the kind of thing they might enjoy. Mr. Marra’s team designs the code that drives Facebook’s News Feed – the stream of updates, photographs, videos and stories that users see.Continue Reading

Big Data, Dumpster Diving and the New Ethics of Waste Management

New York Times: “Rubicon, based in Atlanta, isn’t in the business of hauling waste. It doesn’t own a single truck or landfill. Rather, companies hire it as a kind of waste consultant. It begins by holding an online bidding process for its clients’ waste contracts, fostering competition among waste management businesses and bringing down theirContinue Reading