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Category Archives: Marketing

Planning and Designing Academic Library Learning Spaces: Expert Perspectives of Architects, Librarians, and Library Consultants

OCLC Project LiteracyPlanning and Designing Academic Library Learning Spaces: Expert Perspectives of Architects, Librarians, and Library Consultants, Alison J. Head, Project Information Literacy, Practitioner Series Research Report, December 7, 2016. (Two different versions of the report available: Full report with Methods section, 36 pages, PDF, 3.4 MB or report without Methods section, 32 pages, PDF, 3.3 MB. Also available as separate documents are the Executive Summary, 2 pages, PDF, 2.3 MB and stakeholders’ “Best Practices” and “Worst Practices,” 2 pages, PDF, 2.3 MB).

2017 State of the Services Economy Report

The 2017 State of the Services Economy Report Presented by Mavenlink & Gigaom “It’s clear that opportunities for services providers have never been greater. In 2016, IBS estimated that the global services economy will represent a staggering $3 trillion in commercial opportunity. And its rapidly growing. However, there is also overwhelming consensus that the industry… Continue Reading

Senate Sends Legislation Protecting Consumer Reviews to President

News release: “The U.S. Senate [November 28, 2016], by unanimous consent, sent bicameral legislation to the White House for the President’s signature that will outlaw the use of “gag clauses” in non-negotiable form contracts. Some businesses have attracted national scrutiny for using gag clauses to punish or silence honest criticism of products and services. The… Continue Reading

AALL Digital White Paper – Defining ROI: Law Library Best Practices

“On November 2, 2016 The American Association of Law Libraries released a digital white paper titled Defining ROI: Law Library Best Practices. Building on AALL’s 2015 The Economic Value of Law Libraries report, the white paper provides proven strategies and solutions for demonstrating value and return on investment (ROI) for libraries. The legal market demands… Continue Reading

Enforcement Policy Statement on Marketing Claims for OTC Homeopathic Drugs

“The Federal Trade Commission (FTC) is issuing this Policy Statement to provide guidance regarding its enforcement policy with respect to marketing claims for over-the-counter (OTC) homeopathic drugs. It applies only to OTC products intended solely for self- limiting disease conditions amenable to self-diagnosis of symptoms and treatment.The Commission believes this Policy Statement is appropriate in… Continue Reading

CRISPR: A Revolutionary Tool for Editing the Code of Life?

CRS report via FAS – CRS INSIGHT – CRISPR: A Revolutionary Tool for Editing the Code of Life? November 17, 2016 (IN10610). “CRISPR-cas9 (CRISPR for short) is a new gene editing tool that offers the potential for substantial improvements in ease of use, speed, efficacy, and cost. Many in the scientific, engineering, and business communities… Continue Reading

Fox News personality attacks libraries – response is swift, expert and factual – go figure

Inside Higher Ed: “Former Fox News host Greta Van Susteren on Monday provoked the ire of academic librarians after she suggested their institutions are “vanity projects” and that the services they provide — from acquiring scholarly journals and serving as a starting point for research to preserving materials and training faculty members and students —… Continue Reading

New on LLRX – Forensic Business Development Research

Via – Forensic Business Development Research – Legal marketing and business development expert Eric Dewey defines a new term for a multifaceted expert work product and deliverable that librarians are uniquely positioned to develop, implement and manage in a critical leadership role for customers. Continue Reading

BBC – How the British Library is using SEO to become a digital media publisher

Ian Burrell – “The British Library is becoming a modern news publisher. Its expertise in the field of journalism is immense. The home of one of the greatest newspaper archives in the world, amounting to more than 15m pages of news, it also houses The Newsroom, a permanent resource charting the evolution of news in broadcast,… Continue Reading

ABA launches Free Legal Answers

“Free Legal Answers is a virtual legal advice clinic. Qualifying users post their civil legal question to their state’s website. Users will then be emailed when their question receives a response. Attorney volunteers, who must be authorized to provide pro bono assistance in their state, log in to the website, select questions to answer, and… Continue Reading

Guardian – how the business of bottled water went mad

How did a substance that falls from the air, springs from the earth and comes out of your tap become a hyperactive multibillion-dollar business? by Sophie Elmhirst Right now, the global bottled water industry is in one of those strange and energetic boom phases where every week, it seems, a new product finds its way on to… Continue Reading

New on LLRX – Crowd Funding Resources 2016

Via – Crowd Funding Resources 2016 – This white paper link dataset compilation by Marcus Zillman focuses on reliable and actionable sources and sites on crowd funding from around the world. For many entrepreneurs in the planning stages or for those already creating startups and seeking to develop monetary sources, crowd funding has become an essential part of… Continue Reading