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Category Archives: Marketing

How Facebook Is Changing the Way Its Users Consume Journalism

NYT – Ravi Somaiya: “Many of the people who read this article will do so because Greg Marra, 26, a Facebook engineer, calculated that it was the kind of thing they might enjoy. Mr. Marra’s team designs the code that drives Facebook’s News Feed – the stream of updates, photographs, videos and stories that users see.Continue Reading

Big Data, Dumpster Diving and the New Ethics of Waste Management

New York Times: “Rubicon, based in Atlanta, isn’t in the business of hauling waste. It doesn’t own a single truck or landfill. Rather, companies hire it as a kind of waste consultant. It begins by holding an online bidding process for its clients’ waste contracts, fostering competition among waste management businesses and bringing down theirContinue Reading

Two New CRS Reports on Ebola

The Ebola Outbreak: Select Legal Issues, CRS Legal Sidebar, October 6, 2014: “On August 8th, the World Health Organization declared the outbreak of the Ebola Virus Disease in West Africa a Public Health Emergency of International Concern. The recent arrival in the United States of several health care workers who contracted the disease, combined with the firstContinue Reading

Talk with Me, Not at Me: Playing to Win with Social Media

Accenture, From Welcome to the Switching Economy: “Consumers everywhere have a wealth of information at their fingertips, giving them more control than ever regarding who gets their business. They know they have choices and switch providers when frustrated with their experiences. The result is the emergence of what Accenture calls the Switching Economy: the $5.9Continue Reading

Publishers Gave Away over 120 Million Books During World War II

And, in the process, they created a nation of readers, Yoni Applebaum, The Atlantic: “In 1943, in the middle of the Second World War, America’s book publishers took an audacious gamble. They decided to sell the armed forces cheap paperbacks, shipped to units scattered around the globe. Instead of printing only the books soldiers andContinue Reading

New on LLRX – Tech goals for solo and small-firm lawyers

Via LLRX.com – Tech goals for solo and small-firm lawyers – Nicole Black review the highlights of results of two legal technology surveys about lawyers’ plans to use legal technology in their law practices. They offer a glimpse into the businesses of solo and small firm lawyers and provide indications of their assessments of the value that different typesContinue Reading

Comparing Google Consumer Surveys to Existing Probability and Non-Probability Based Internet Surveys

“This study compares the responses of a probability based Internet panel, a non-probability based Internet panel and Google Consumer Surveys against several media consumption and health benchmarks. The Consumer Surveys results were found to be more accurate than both the probability and non-probability based Internet panels in three separate measures: average absolute error (distance fromContinue Reading

CRS – Telemarketing Regulation: National and State Do Not Call Registries

Telemarketing Regulation: National and State Do Not Call Registries. Kathleen Ann Ruane, Legislative Attorney. August 14, 2014 “Today, it is axiomatic that telemarketers in the United States generally are not permitted to place outgoing telemarketing calls to phone numbers on the national do not call list, unless an exception applies. This was not always the case, however. TheContinue Reading

Facebook launches cross-device reporting for Facebook ads

The Hill – ‘Facebook is giving advertisers new information about how users notice and act on ads as they move between their computers, smartphones and tablets. In a post on Wednesday, Facebook said that it would begin allowing companies that advertise on the social media site “to see for the first time how people are moving between devicesContinue Reading

CDD Files Complaint on U.S./EU Safe Harbor for Data Privacy at FTC

Filing Reveals Failure of U.S. Agreement to Protect European Privacy – “The key framework that is supposed to protect EU citizens’ privacy when their data is collected by U.S. companies—known as the U.S.-EU Safe Harbor—is failing to provide them the safeguards that were promised, according to a complaint filed today by a leading U.S. consumer privacyContinue Reading

Boston Public Library System Engaged in Systemic Weeding of Collections

Boston Globe: “At the Dudley Branch of the Boston Public Library, clustered volumes fill only half of many long, red shelves; the rest stand empty. In the adult nonfiction section, some shelves are completely barren. The library, in Roxbury, once brimmed with books. But officials have been steadily culling its collection the past few months asContinue Reading

Google News Publisher Center

Google News Blog: “If you are a news publisher, your website has probably evolved and changed over time.  Until now, when you made changes to the structure of your site, we might not have discovered them unless you told us.  And that meant they might not have shown up in Google News, which in turnContinue Reading