Accurate, Focused Research on Law, Technology and Knowledge Discovery Since 2002

Category Archives: Marketing

GAO – How much does the federal government spend on PR

Public Relations Spending: Reported Data on Related Federal Activities, GAO-16-877R: Published: Sep 30, 2016. Publicly Released: Oct 5, 2016. “The rise of Facebook, Twitter, and other new platforms has changed the ways in which the federal government communicates with the public. But what is the total scope of federal public relations activities? We found that… Continue Reading

Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions

Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions. Journal of Librarianship and Information Science. Published online before print September 22, 2016, doi: 10.1177/0961000616668959 “In an attempt to market their services and connect with potential users, and particularly young people, many libraries are opening accounts on social media platforms.… Continue Reading

New on LLRX – Law Librarians Flinch At Change? Can’t Say That I Agree With You David

Via LLRX.com – Law Librarians Flinch At Change? Can’t Say That I Agree With You David – Greg Lambert eloquently gives voice to truth which has been delivered through action by many fellow professionals throughout the course of our respective (some decades long) careers – we are not “gatekeepers” nor do we impede the purchase… Continue Reading

Survey – In moments of need, people turn to their phones and search

Via think with Google: “In moments where people need to know, go, do, and buy, relying on our phones has become second nature. Google’s VP of marketing, Lisa Gevelber, shares new research that quantifies how people use digital to make decisions and take action in their daily lives…” Continue Reading

Temple U – Databases, Sources and Database Search Results for Statistical Data Compilations and Publications

Temple University Libraries – STATISTICS: Databases, Sources and Database Search Results for Statistical Data Compilations and Publications: Database Search Results for Statistical and Demographic Data FROM United States Government Agencies “This research guide provides links to databases focused on statistical data content, sources of statistical data on the internet and beyond, and search results via… Continue Reading

Forrester – The US Federal Customer Experience Index, 2016

Despite Some Bright Spots, Agencies Fail To Meet The Administration’s CX Goals, August 30, 2016 [fee or subscription req’d]: “The White House requires federal agencies to provide customer experiences that match the best of the private sector’s. In this report, we measure agencies’ progress toward this goal by releasing federal Customer Experience Index (CX Index™)… Continue Reading

Google tests search live coverage carousel

Via Google – “As a publisher, you can participate in the Search live coverage carousel pilot to notify Google when your breaking content is available. Google can then surface content more quickly than is currently possible with a standard crawl on your website. With the Search live coverage carousel, users can find content about live… Continue Reading

Unless You Ask A Guide For Law Departments To Get More From External Relationships

Unless You Ask A Guide For Law Departments To Get More From External Relationships By D. Casey Flaherty. Sponsored by ACC Legal Ops External Resources Interest Group (this 84 page book is free). Via Three Geeks and a Law Blog. “You should be asking your external providers to get demonstrably better. Stripped to its most… Continue Reading

The high cost and complex barriers to open access knowledge

Via ars technica uk this is a long read that documents the long, circuitous, challenging and unfulfilled promise of access to human knowledge provided without impediments specific to economic or social status, country of origin, age, ethnicity, i.e., for everyone – Open access: All human knowledge is there—so why can’t everybody access it? “…imagine, for… Continue Reading

MailChimp Content Style Guide

MailChimp Content Style Guide – MailChimp 2016. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. [Note – I am a MailChimp customer and am pleased this guide is available.] Continue Reading

New on LLRX – Law Firm Libraries Cannot Simply Be A Service…It Must Be A Strategic Partner

Via LLRX.com – Law Firm Libraries Cannot Simply Be A Service…It Must Be A Strategic Partner Greg Lambert speaks to fellow Law Librarians, Knowledge Managers and law firm info pros from a pro-active position as he addresses the increasingly prevalent issue of outsourcing critical librarian staff. Institutional knowledge, excellent communications skills, teaching and training competency,… Continue Reading

Dentons launches free law firm referral network

“Dentons, the world’s largest law firm, today announced that it has created the only free law firm referral network. Named “Nextlaw Global Referral Network,” it is based on a new technology platform that will allow member law firms to easily connect and track referrals. Nextlaw Global Referral Network avoids the problems of existing referral networks… Continue Reading