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Category Archives: Marketing

CoreBrand’s Top 100 Most Powerful Brands 2014

“The CoreBrand Top 100 Most Powerful Brands Rankings is a showcase for the brand image data we have been continuously collecting for decades in our Corporate Branding Index® (CBI). The Top 100 Most Powerful Brands Rankings provide a market-view evaluation of brand strength regardless of industry affiliation. They allow us to use a single measure to compareContinue Reading

The Future of Employment: How Susceptible Are Jobs to Computerisation?

The Future of Employment: How Susceptible Are Jobs to Computerisation? Carl Benedikt Frey and Michael A. Osborne, September 17, 2013 “Nearly half of US jobs could be susceptible to computerisation over the next two decades, a study from the Oxford Martin Programme on the Impacts of Future Technology suggests. The study, a collaboration between Dr Carl Benedikt Frey (Oxford Martin School) and Dr MichaelContinue Reading

From Digitally Disrupted to Digital Disrupter

Accenture Technology Vision 2014 - Every Business Is a Digital Business “Big companies are back in the digital game. Procter & Gamble, Tesco, Disney, GE—these are just a few of the global 2,000 that are now in a race to become digital. Those that get there first will be able to disrupt their existing markets and penetrate new ones. TheyContinue Reading

New on LLRX – Business Intelligence Online Resources

Via  - Business Intelligence Online Resources: An Internet Annotated Link Dataset Compilation. Marcus P. Zillman’s new, comprehensive guide comprises the most current and accurate business intelligence source available via the web, free and fee based. Zillman includes resources and sites mined from both the visible and invisible web. His carefully selected business intelligence resources and sites are describedContinue Reading

Getty Images Makes 35 Million Photos Free to Use Online

Via Open Culture – “Fighting a losing battle against infringers, Getty Images surprised consumers and competitors yesterday when it announced that it would make 35 million images free for publishers to use, with a few strings attached. Publishers, broadly defined, are now allowed to add certain Getty images to their sites, on the condition thatContinue Reading

DOD/GSA Report – Improving Cybersecurity and Resilience through Acquisition

“On February 12th, 2013, the President issued Executive Order 13636, entitled Improving Critical Infrastructure Cybersecurity (EO 13636).  In accordance with Section 8(e), GSA and the Department of Defense submitted recommendations to the President addressing the feasibility, benefits, and merits of incorporating cybersecurity standards into acquisition planning and contract administration, and harmonizing procurement requirements. The jointly authored reportContinue Reading

ABA – 10 Tips for Avoiding Ethical Lapses When Using Social Media

“You may be among the thousands of legal professionals flocking to social media sites like LinkedIn, Facebook, Twitter, or Google+ to expand your professional presence in the emerging digital frontier. If so, have you paused to consider how the ethics rules apply to your online activities? You should. Some of the ethical constraints that apply to your social media usageContinue Reading

New Beginner’s Guide to Social Media

“Welcome to The Beginner’s Guide to Social Media. Whether you’re new to social media or just looking to close a few knowledge gaps, we’re glad you stopped by. By now, we’ve all heard how valuable—even essential—social media can be. Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact thatContinue Reading

Social Business: Flat or Hierarchical? A Surprising Answer

Gerald C. (Jerry) Kane: The most effective social businesses may start to look more like organizations that long predate modern corporations — so-called “loosely coupled” organizations such as military, education and religious institutions. “Social media represents an enormous opportunity for most organizations, particularly knowledge-intensive ones. While marketing applications of social media are getting the most attentionContinue Reading

Study – Social Media for Selection?

Social Media for Selection? Validity and Adverse Impact Potential of a Facebook-Based Assessment. Chad H. Van Iddekinge, Florida State University; Stephen E. Lanivich, Old Dominion University; Philip L. Roth, Clemson University; Elliott Junco, Accenture. Journal of Management published online 16 December 2013, DOI: 10.1177/0149206313515524. “Recent reports suggest that an increasing number of organizations are using information from social media platforms such as to screen job applicants. Unfortunately,Continue Reading

2014 State of the Legal Market

“Georgetown University Law Center and Peer Monitor issued their 2014 Report on the State of the Legal Market. The report highlights recent trends in the legal market, as well as factors that will likely impact the market in 2014 and beyond. The report warns that unless law firms re-examine their traditional business models and embrace change inContinue Reading

Pew – Social Media Update 2013

Social Media Update 2013 by Maeve Duggan, Aaron Smith. Dec 30, 2013 “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple socialContinue Reading