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Category Archives: Marketing

MOOCs: Expectations and Reality

MOOCs: Expectations and Reality Full Report, May 2014. Fiona M. Hollands, Ph.D.; Devayani Tirthali, Ed.D. Center for Benefit-Cost Studies of Education, Teachers College, Columbia University “Over the past few years, observers of higher education have speculated about dramatic changes that must occur to accommodate more learners at lower costs and to facilitate a shift away from the accumulation ofContinue Reading

How Machine Intelligence Will Transform the Role of Lawyers in the Delivery of Legal Service

McGinnis, John O. and Pearce, Russell G., The Great Disruption: How Machine Intelligence Will Transform the Role of Lawyers in the Delivery of Legal Services (May 13, 2014). Northwestern Public Law Research Paper No. 14-17; 82 Fordham Law Review 3041 (2014). Available at SSRN: http://ssrn.com/abstract=2436937 “This Article argues that machines are coming to disrupt the legalContinue Reading

The Internet of Things Will Thrive by 2025

Pew - Many experts say the rise of embedded and wearable computing will bring the next revolution in digital technology. “To a notable extent, the experts agree on the technology change that lies ahead, even as they  disagree about its ramifications. Most believe there will be: A global, immersive, invisible, ambient networked computing environment built through theContinue Reading

Global Survey: What’s creating tension between IT and business leaders?

Via avande: “If the marketing department is making its own decisions about an email marketing service, shouldn’t it also be responsible for ensuring that the chosen technology integrates seamlessly and securely with the company’s customer relationship management (CRM) database? And if problems arise after the marketing team starts using it, is it up to ITContinue Reading

WSJ – Law School Job Data Shows Wide Gulf Between Elite and the Rest

“In an unforgiving job market, graduates of top-ranked law schools have had a far easier time landing full-time employment than their peers from the lower ranks. That much is obvious. But how much easier? A Law Blog analysis of the latest American Bar Association employment data paired with the most recent U.S. News & World Report rankingsContinue Reading

Commentary – This is what comes after search

Christopher Mims - Quartz: “The average person with an Android smartphone is using it to search the web, from a browser, only 1.25 times per day, says Roi Carthy, head of special projects at Tel Aviv-based mobile startup Everything.Me. That isn’t just bad news for Google, which still relies on ads placed along search results for the bulk of its revenue—itContinue Reading

Paper – The Grey Web

The Grey Web - Dataveillance Vision Fulfilled through the Evolving Web. Richard Gomer, University of Southampton; Natasa Milic-Frayling, Microsoft Research; m.c. schraefel, University of Southampton. 2014. “Over the past three decades, Web has evolved from an information medium to an intricate economic ecosystem. Initially focused on supporting the transition from traditional business practices to e-commerce, the Web has given rise to new,Continue Reading

The limits of ‘Hack the library’: Don’t aim for too much more with too much less–and try harder for more

Via LLRX.com - The limits of ‘Hack the library’: Don’t aim for too much more with too much less–and try harder for more - David Rothman notes that less than 12 percent of U.S. public library spending goes for books and other items. So he is very much in favor of the “hack the library” movement reinventing libraries. AtContinue Reading

CoreBrand’s Top 100 Most Powerful Brands 2014

“The CoreBrand Top 100 Most Powerful Brands Rankings is a showcase for the brand image data we have been continuously collecting for decades in our Corporate Branding Index® (CBI). The Top 100 Most Powerful Brands Rankings provide a market-view evaluation of brand strength regardless of industry affiliation. They allow us to use a single measure to compareContinue Reading

The Future of Employment: How Susceptible Are Jobs to Computerisation?

The Future of Employment: How Susceptible Are Jobs to Computerisation? Carl Benedikt Frey and Michael A. Osborne, September 17, 2013 “Nearly half of US jobs could be susceptible to computerisation over the next two decades, a study from the Oxford Martin Programme on the Impacts of Future Technology suggests. The study, a collaboration between Dr Carl Benedikt Frey (Oxford Martin School) and Dr MichaelContinue Reading

From Digitally Disrupted to Digital Disrupter

Accenture Technology Vision 2014 - Every Business Is a Digital Business “Big companies are back in the digital game. Procter & Gamble, Tesco, Disney, GE—these are just a few of the global 2,000 that are now in a race to become digital. Those that get there first will be able to disrupt their existing markets and penetrate new ones. TheyContinue Reading

New on LLRX – Business Intelligence Online Resources

Via LLRX.com  - Business Intelligence Online Resources: An Internet Annotated Link Dataset Compilation. Marcus P. Zillman’s new, comprehensive guide comprises the most current and accurate business intelligence source available via the web, free and fee based. Zillman includes resources and sites mined from both the visible and invisible web. His carefully selected business intelligence resources and sites are describedContinue Reading