CDT Report Identifies Large Corporate Adware Funders

by Sabrina I. Pacifici on March 22, 2006

Press release: “Large well-respected companies are helping to fund the virulent spread of unwanted and potentially harmful “adware” by paying for advertisements generated by those programs, a new report by CDT finds. In “Following the Money: How Advertising Dollars Encourage Nuisance and Harmful Adware and What Can be Done to Reverse the Trend,” (10 pages, PDF) CDT details how — through a complicated network of intermediaries — major advertisers pay to have their products and services advertised though pop-ups and other ads generated by unwanted advertising software or “adware.” The report dissects the financial relationships behind those arrangements and identifies a number of mainstream companies that advertise through one particularly unscrupulous adware distributor.”

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