Children’s Listbroker Privacy Act

by Sabrina I. Pacifici on March 4, 2004

On March 3, Senators Ron Wyden (D-Ore.) and Ted Stevens (R-Alaska) introduced the Children’s Listbroker Privacy Act to ban the oline distribution and sale of personal data on minors.

  • “Commercial list brokers routinely advertise and sell detailed information on children, including names, addresses, ages, and other data, for use in marketing. This data is commonly available on children as young as two years old, enabling marketers to target specific demographics such as junior high school, elementary school, or even preschool.”
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