“The Electronic Frontier Foundation (EFF), privacy company Disconnect and a coalition of Internet companies have announced a stronger “Do Not Track” (DNT) setting for Web browsing—a new policy standard that, coupled with privacy software, will better protect users from sites that try to secretly follow and record their Internet activity, and incentivize advertisers and data collection companies to respect a user’s choice not to be tracked online. The EFF and Disconnect’s partners in this launch are the innovative publishing site Medium, major analytics service Mixpanel, popular ad- and tracker-blocking extension AdBlock, and private search engine DuckDuckGo. “We are greatly pleased that so many important Web services are committed to this powerful new implementation of Do Not Track, giving their users a clear opt-out from stealthy online tracking and the exploitation of their reading history,” said EFF Chief Computer Scientist Peter Eckersley. “These companies understand that clear and fair practices around analytics and advertising are essential not only for privacy but for the future of online commerce.”