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Complaint Filed With FTC Calling for Investigation of Online Consumer Tracking and Data Collection Practices

Press release, November 1, 2006: “The Center for Digital Democracy (CDD) and the U.S. Public Interest Research Group (US PIRG), two of the leading public-interest advocacy groups working on behalf of a more diverse and competitive online environment, filed a complaint today with the Federal Trade Commission, calling on the commission to undertake an immediate, formal investigation of online advertising practices. As the groups make clear in their 50-page filing (PDF), the data collection and interactive marketing system that is shaping the entire U.S. electronic marketplace is being built to aggressively track Internet users wherever they go, creating data profiles used in ever-more sophisticated and personalized “one-to-one” targeting schemes.”

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