comScore and Google U.K. Reveal Importance of Search Engines

by Sabrina I. Pacifici on January 12, 2008

“Google U.K. and comScore, Inc…announced the results of a study into online consumer behaviour in the travel sector, finding that consumers are using search engines in more sophisticated ways to research and purchase travel in the UK. The Internet is rapidly becoming the number one resource for the travel consumer. The study revealed that 20 million people in the U.K. utilized search engines for travel information in the first quarter of 2007.”

Posted in Search Engines

Previous post:

Next post: