Consumer Reports’ Surveys Competition in Online International Airfares

by Sabrina I. Pacifici on September 29, 2004

Global Concerns: An In-Depth Examination of Travel Web Sites Selling International Airline Tickets

  • “Consumer WebWatch wanted to determine if competition was more or less intense in the international market. The conclusion of this test is that online
    competition within the international airfare arena is indeed robust. Despite relatively high ticket prices, many of the sites tested closely or exactly matched
    their competitors’ fares repeatedly throughout.”
  • Posted in E-Commerce, Marketing

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