“The Digital Signage Federation (DSF), a professional membership association, announced today the release of new industry standards for digital signage privacy. The Digital Signage Privacy Standards are a set of voluntary privacy guidelines recommended by DSF for digital signage companies, their partners and the venues that host these systems….The DSF Standards Committee is comprised of eight members from different sectors of the industry, and is chaired by Ken Goldberg, CEO of Real Digital Media. Harley Geiger, a committee member and Policy Counsel at the Center for Democracy & Technology, was instrumental in leading the effort to develop policies that safeguard consumer privacy and preserve the publics trust in the digital signage industry. Subsequently, the Digital Signage Privacy Standard includes strong principles in the following categories:
- Transparency
- Individual Participation
- Purpose Specification
- Data Minimization
- Use Limitation
- Data Quality & Integrity
- Security
- Accountability
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