Enterprise Blogging Catches On

by Sabrina I. Pacifici on October 19, 2005

Executive Summary from the Guidewire Group Market Cycle Survey, October 2005: Blogging in the Enterprise (8 pages, PDF)
Key findings (140 individual survey respondents):

  • “Corporations of all sizes across a wide array of industries are adopting blogging technologies and practices. 89% of respondents are either blogging or are planning to blog.”
  • “Smaller companies have been quicker to adopt blogging as a part of their communications strategies, followed by mid-sized.”
  • “Internal blogs are used for communication within a company – knowledge-sharing (63%)”
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