“Google announced changes to its Terms of Service that will allow “your Profile name, Profile photo, and actions you take on Google or on third-party applications” to be used in advertisements. The changes will not require Google to seek the affirmative consent of users before putting their personal information to commercial use. Minors, however, will not be subject to the changes. A 2011 Consent Order with the Federal Trade Commission prohibits Google from making misrepresentations and requires the company to obtain user consent before disclosing information to third parties. EPIC recently objected to similar practices by Facebook that would allow the company to routinely use the names, images, and content of Facebook users for commercial advertising without consent. For more information, see EPIC: Federal Trade Commission and EPIC: In re Google.”
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