Findings from the 2013 social business global executive study and research project

by Sabrina I. Pacifici on November 11, 2013

“Seventy percent of respondents to the 2012 global executive social business survey conducted by MIT Sloan Management Review and Deloitte believe social business is an opportunity to fundamentally change the way their organization works. Yet many companies face meaningful barriers to progress. In our 2013 report, we delve into why some businesses are reaping value from social business, and what is holding others back. The following are our key findings:

Social Business Is an Immediate Opportunity

  • The importance of social business is mounting. In our 2011 survey, 18% of respondents said it was “important today.” In 2012, the number jumped to 36%. The time horizon is also getting shorter. In 2011, 40% of respondents said that social “will be important one year from now.” In 2012 that number leaped to 54%.
  • The importance of social is growing across all industries. Between last year and this year, respondents from all industry sectors increased the value they place on social business. None remained at the same level. None reversed course.”

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