ForeSee Study Highlights Social Media Best Practices for the Federal Government

by Sabrina I. Pacifici on October 25, 2011

News release: “Customer experience analytics firm ForeSee today released its report on the American Customer Satisfaction Index (ACSI) Quarterly E-Government Satisfaction Index, including an analysis of the state of social media in the federal government. ForeSee’s audit of social media activity in the federal government identified clear themes and best practices, showing that the public sector is learning to communicate with citizens in ways that are not usually associated with government services. ForeSee conducted an expert usability review of the 15 executive department websites in order to gauge how many participate in social media and how they do it. All are participating in the three most popular social platforms—Facebook, Twitter, and YouTube—and many are using other new media and communications tools, from Flickr and podcasts to email newsletters and RSS feeds.”

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