FTC Orders Alcoholic Beverage Manufacturers to Provide Data for Agency's Fourth Major Study on Alcohol Advertising

by Sabrina I. Pacifici on April 12, 2012

News release: “The Federal Trade Commission has required 14 major alcoholic beverage advertisers to provide information for the agency’s fourth major study on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits manufacturers. For the first time, the agency will request information on Internet and digital marketing and data collection practices. As in previous studies, the FTC also will seek advertising expenditure and placement data, and background information about the advertisers’ business practices. Previous studies were completed in 1999, 2003, and 2008. Recommendations from past reports have resulted in agreements by the Beer Institute, the Wine Institute, and the Distilled Spirits Council of the United States to adopt: an improved voluntary advertising placement standard; buying guidelines for placing ads on radio, in print, on television, and on the Internet; a requirement that suppliers conduct periodic internal audits of past placements; and systems for external review of complaints about compliance.”

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