FTC Releases Reports on Cigarette and Smokeless Tobacco Advertising and Promotion

by Sabrina I. Pacifici on September 23, 2012

News release: “The amount spent on cigarette advertising and promotion by the largest cigarette companies in the United States declined from $9.94 billion in 2008 to $8.53 billion in 2009, and again to $8.05 billion in 2010, according to a report released [September 21, 2012] by the Federal Trade Commission. The Commission has issued the Cigarette Report periodically since 1967, and another one, the Smokeless Tobacco Report, periodically since 1987. The largest spending category in the Cigarette Report in both 2009 and 2010 was spending on price discounts paid to cigarette retailers or wholesalers in order to reduce the price of cigarettes to consumers. This category accounted for $6.67 billion, or 78.2 percent of total spending on advertising and promotion in 2009, and $6.49 billion, or 80.7 percent of that total, in 2010.”

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