FTC Will Review Google/DoubleClick Merger

by Sabrina I. Pacifici on May 28, 2007

Follow up to April 20, 2007 posting, Google DoubleClick Merger In the News, additional documents and news.

  • Proposed Google/DoubleClick Deal: “On April 20, 2007, EPIC filed a complaint with the Federal Trade Commission (FTC), requesting that the Commission open an investigation into the proposed acquisition, specifically with regard to the ability of Google to record, analyze, track, and profile the activities of Internet users with data that is both personally identifiable and data that is not personally identifiable. EPIC further urged the FTC to require Google to publicly present a plan to comply with well-established government and industry privacy standards such as the OECD Privacy Guidelines. Pending the resolution of these and other issues, EPIC encouraged the FTC to halt the acquisition.”
  • May 29, 2007: FTC begins antitrust investigation into proposed $3.1 billion Google-DoubleClick deal
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