“One of the best ways to ensure that your site appears for particular user queries is to make sure that your article naturally contains the words, names, and figures that are central to a particular news story. If you create an information-rich site that clearly and accurately describes your topic, you will improve your chances of appearing in our search results for relevant queries. Our crawler also makes use of a Google-specific metatag to help determine how to best classify your content. By implementing the news_keywords metatag you can specify which keywords are most relevant to your articles.”
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