Google Makes Major Acquisition

by Sabrina I. Pacifici on April 24, 2003

Google is onboard the money train with their acquisition of Applied Semantics, “a company that makes software that analyzes the content of Web sites in order to match them with appropriate advertising,” according to this Reuter’s story. See the Google press release here, which states, “Applied Semantics’ products and engineering team will strengthen Google’s search and advertising programs, including its fast-growing content-targeted advertising offering.”

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