“Smartphone ownership has jumped globally – increasing 11% to 44% of the total population in Spain and by 7% to 38% of the total population in the US. Smartphone owners are always using their device – in France, 90% use their mobile devices to access the web every day. Smartphone owners are using their device everywhere – in Germany, 67% of smartphone owners use their mobile device while on public transport. Smartphone owners are not just browsing, they are taking action – in the UK, 84% of smartphone owners look for local information on their mobile and 78% take action afterwards such as calling or visiting the business.”
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