Google Seeks Ruling on Trademarks and Keyword Searching

by Sabrina I. Pacifici on December 4, 2003

In anticipation of widely reported plans for a initial public offering (IPO) in early 2004, Google is seeking a ruling from District Court in San Jose, California to determine whether keyword searches associated with advertising sold by the site constitute trademark infringement. (Google, Inc. v. American Blind & Wallpaper Factory, Inc. (Complaint) , ND Ca)

  • From Computerworld, this statement on the case issued by Google on December 5: “Google filed this action because we were being threatened with an imminent lawsuit by American Blind and Wallpaper Factory. We seek to have the court confirm our view that this methodology properly respects trademark owners’ rights while at the same time simplifying the ad targeting process for our advertisers. Such a decision will ultimately benefit the online advertising industry at large, as well as Google.”
  • Additional commentary: Google Asks Judge to Lay Down Trademark Law
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