“I present categories of searches for which available evidence indicates Google has “hard-coded” its own links to appear at the top of algorithmic search results, and I offer a methodology for detecting certain kinds of tampering by comparing Google results for similar searches. I compare Google’s hard-coded results with Google’s public statements and promises, including a dozen denials but at least one admission. I tabulate affected search terms and examine other mechanisms also granting favored placement to Google’s ancillary services. I conclude by analyzing the impact of Google’s tampering on users and competition, and by proposing principles to block Google’s bias.”
Sabrina is the also the solo Editor/Publisher and Founder of LLRX.com® – Legal, technology and knowledge discovery resources on the “moving edge” for Librarians, Lawyers, Researchers, Academic and Public Interest Communities – launched in 1996.