Infographics – How Consumers Really Feel About Data Privacy

by Sabrina I. Pacifici on August 4, 2012

via Placecast: How Consumers Really Feel About Data Privacy – “2,307 people were surveyed and it was found that use of data where the value exchange is explicit are most acceptable (grocery coupons, Amazon), while Facebook’s data usage is least acceptable. Also, use of location data from either merchants or cell phone carriers is acceptable by significant group with permission and an explicit value exchange.”

Posted in E-Commerce, Privacy

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