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Innovations from Office of Creative Research, NY data lab

Via Poynter: ” The Office for Creative Research, a New York-based research group…often creates data visualizations, public space performances and prototypes to help people understand information. In recent months, they’ve created a visualization about Einstein’s theory of general relativity for Scientific American, made a Chrome extension that helps people make sense of ad targeting and worked with National Geographic to track wildlife, in real time, in the Okavango Delta in Botswana. Their work combines journalism, user research, public performance and large-scale digitizations that make people understand or process information in new ways (a number of research group members migrated from The New York Times’ recently shuttered R&D Lab).”

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