Marketing Association Seeks To Preempt CA Privacy Law
California’s pioneering anti-spam law, set to go into effect January 1, 2004 is the target of Congressional lobbying by the Direct Marketing Association (DMA).
From a DMA press release dated October 21: “The DMA is working with numerous coalitions to pass a federal spam law that would set national standards and preempt state law, including SB 186. The DMA is also working with coalitions in California discussing amendments to the law with the original Senate sponsor. A coalition is discussing approaching the new governor, and another coalition is discussing potential legal action.”