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Mobile Messaging and Social Media 2015

Pew Report – Mobile Messaging and Social Media 2015 – August 19, 2015: “In today’s world, people — particularly young people — are continually finding and adapting new ways of communicating electronically to fit their needs. Case in point: 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. And already, according to a new survey, 36% of smartphone owners report using messaging apps such as WhatsApp, Kik or iMessage, and 17% use apps that automatically delete sent messages such as Snapchat or Wickr. Both of these kinds of apps are particularly popular among young adults. Half (49%) of smartphone owners ages 18 to 29 use messaging apps, while 41% use apps that automatically delete sent messages. These apps are free, and when connected to Wi-Fi, they do not use up SMS (Short Messaging Service) or other data. Furthermore, they offer a more private kind of social interaction than traditional social media platforms such as Facebook or Twitter.”

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