July 05, 2004
* Corporate Blogging, Marketing and Communications

The President and COO of Sun Microsystems, Jonathon Schwartz, launched a blog on June 28. Other Sun bloggers comment on his effort: What's missing from Sun blogs (or, is Executive Blogging enough)? and Sun has gone Cluetrain.

  • Read the entire text of the book, The Cluetrain Manifesto, online for free.
  • Permanent Link       Topic(s): Blogs, Marketing