August 15, 2007
American Customer Satisfaction Index for PCs - Apple Remains Leader
Commentary by Professor Claes Fornell: "Apple and Dell contribute the most to the decline in customer satisfaction for personal computers. ACSI scores for both drop by 5%, though Apple remains the industry leader with a score of 79, well ahead of the HP division of Hewlett-Packard at 76. Dell, once the ACSI leader in the industry, drops and finds itself near the bottom of the group."