June 27, 2008
* One-half of surveyed adults think the pharma industry has a very large influence on doctor’s choice of Rx medicine

News release: "A majority of Americans (64%) say that it is important to know their physician’s financial ties to pharmaceutical companies and 68% would support legislation requiring pharmaceutical companies to disclose gifts to doctors, according to the results of a new survey released...by the Prescription Project. The pharmaceutical industry spends more than $7 billion annually marketing to physicians, much of that marketing in the form of free gifts – ranging from pens and meals to continuing medical education classes and lucrative speaking engagements."

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