Report - 2012 U.S. Book Consumer Demographics & Buying Behaviors
Via GOOD Education - Generation Read: Millennials Buy More Books Than Everybody Else: "Forget the stereotype of the tweeting, texting, YouTube-watching millennial with a short attention span. According to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, if you were born between 1979 and 1989, you spent more money on books in 2011 than older Americans. The survey found that millennials now buy 30 percent of books. In comparison, baby boomers, who have far more disposable income than most millennials, only made 24 percent of book purchases."2012 U.S. Book Consumer Demographics & Buying Behaviors - from the Summary - "Publishers, online bookstores, and companies that manufacture e-readers have high expectations for the ‘digital book’ industry. A new generation of digital reading devices may, at last, be achieving the long-awaited breakthrough that lures book consumers away from print books. It is now easy for book consumers to purchase a wide variety of books whenever they want and at competitive prices. While some herald the advent of e-books as an opportunity to open new target markets and create customers, others mourn the end of traditional books and doubt the industry will be able to retain control over pricing and content. The digitizing of the printed word further allows authors to map out their own route to publication, bypassing the traditional publisher and instead choosing to self-publish, self-manage and self-promote."