Global Marketing Index - August 2012
Global Marketing Index - August 2012. Marketing budgets plummet in Asia Pacific and Europe: "Marketers in the Americas continue to buck the negative trend. Trading conditions show global improvement in August. Staffing levels rise in all three global regions.
Warc Global Marketing Index in association with World Economics - "Global marketing budgets fell to their lowest level this year in August, according to Warc’s latest Global Marketing Index. The index registered a value of 46.1 for the month, a drop of 1.4 points compared with July."
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