October 11, 2012
The State of Social Media Marketing
"Across the board, brands still struggle to address the question of ROI in social marketing. Brands are not equipped to tie their social marketing initiatives to business results. While mature brands are on the right track, a new structure must be applied to evaluating business value. This is the Awareness promise to you – in an addendum to this survey report, we share a new framework to equip you, the marketers, to measure ROI and prove the value of social marketing."