The Demographics of Mobile News Habits Men, College Grads and the Young are more Engaged, December 11, 2012: - Younger Americans demonstrate much stronger news habits in the mobile realm than on other news platforms, according to a new study by PEJ in collaboration with The Economist Group. Another finding, with potentially significant implications for the news industry, reveals that younger users are more responsive than other age groups to advertisements in the mobile news space...Overall, news consumption ranks high on mobile devices. Over a third report getting news daily on the tablet and the smartphone, putting it on par with other activities such as email and playing games on tablets and behind only email on smartphones. The popularity of news remains strong across all demographic groups studied, but is especially prevalent among men and the college educated. On the smartphone, differences also emerge in age and income."