National Annenberg Election Survey

by Sabrina I. Pacifici on October 16, 2004

National Annenberg Election Survey of 2000 was the largest academic election poll ever conducted, and the 2004 survey will match it in size, with a total of about 100,000 interviews. Polling began in October, 2003 and will continue until after the election in November 2004.
The survey examines a wide range of political attitudes about candidates, issues and the traits Americans want in a President. It also has a particular emphasis on the effects of media exposure – campaign commercials and news from radio, television and newspapers. Additionally, it measures the effects and other kinds of political communication, from conversations at home and on the job to various efforts by campaigns to influence potential voters.”

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