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New food label targets limiting massive amount of food waste

Washington Post – Landfills are overflowing with food. Here’s a gelatin label that could limit the waste: “The next time you start to toss an “expired” carton of milk, consider this: Dates on packages don’t actually have anything to do with food safety or FDA regulations. Instead, the dates are a somewhat arbitrary indication of when a manufacturer thinks food might be freshest, and most food will likely be fine for days or weeks afterward. Misleading labels are one reason that consumers waste nearly 40 percent of the food they buy — and one of the inspirations behind Bump Mark, a new bio-based food label made with gelatin. As the food in a package starts to decay, so does the gelatin; when it finally expires, the gelatin reveals a layer of bumps. If the label is still smooth, a consumer finally knows unequivocally that food is still safe to eat.”

“Because gelatin is a food, the same things affect it as the food inside a package,” explains London-based designer Solveiga Pakstaite, a finalist for the James Dyson Award. “It has an interesting property that when it expires, it turns back into a liquid. I couldn’t just use any natural substance — it had to be one that changes its state.”

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