From the New York Times press release today: “Our core purpose is to enhance society by creating, collecting and disseminating high-quality news, information and entertainment. We do this at all of our properties and the same is true of About. Ranking in the top 15 most frequently visited sites, About.com is one of the Web’s most popular destinations. Its network of nearly 500 experts, known as guides, create Web sites on thousands of topics from personal finance to consumer electronics, to history and geography.”
Pay for a day's hosting for this site... same as buying the blogger a cup of coffee.