Pew: 65% of online adults use social networking sites

by Sabrina I. Pacifici on August 28, 2011

65% of online adults use social networking sites – Women maintain their foothold on SNS use and older Americans are still coming aboard. Mary Madden, Senior Research Specialist, Kathryn Zickuhr, Research Specialist, 8/26/2011

  • “Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. That’s more than double the percentage that reported social networking site usage in 2008 (29%). And for the first time in Pew Internet surveys it means that half of all adults (50%) use social networking sites. The pace with which new users have flocked to social networking sites has been staggering; when we first asked about social networking sites in February of 2005, just 8% of internet users – or 5% of all adults – said they used them. Looking at usage on a typical day, 43% of online adults use social networking, up from 38% a year ago and just 13% in 2008. Out of all the “daily” online activities that we ask about, only email (which 61% of internet users access on a typical day) and search engines (which 59% use on a typical day) are used more frequently than social networking tools.”
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