“For the first time, a third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned a tablet a year ago.
Demographic groups most likely to own tablets include:
- Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
- Adults ages 35-44 (49%), compared with younger and older adults
- College graduates (49%), compared with adults with lower levels of education
“One of the things that is especially interesting about tablet adoption compared to some of the patterns of other devices we’ve studied is how these technologies’ growth has played out between different age groups,” Research Analyst Kathryn Zickuhr said. “With smartphones, for instance, we’ve seen a very strong correlation with age where most younger adults own smartphones, regardless of income level. But when it comes to tablets, adults in their thirties and forties are now significantly more likely than any other age group to own this device.”