Presentation – “Why Google?”

by Sabrina I. Pacifici on September 16, 2013

Dr. Lynn Silipigni Connaway presented Why Google?: “…[Google] saved time, it saved gas, I got what I needed, and it wasn’t a big deal.” at the OCLC Research Briefing at UNC Chapel Hill on 7 June 2013. During this presentation, she discussed results of multiple user behavior studies and recommendations for promoting user engagement with library services, sources, and systems. Researchers and students expect seamless access to full-text sources and are confident in their own ability to find and use information. The ways people acquire information are changing from national to global, linear to linked and print to digital. However, being able to critically evaluate and select information is much more difficult than being able to find information that will satisfice the need; therefore, creating an opportunity for education and support. Librarians need to develop new ways of providing services and systems to meet the needs of library users and to attract library non-users.”

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