Privacy Impact Assessment for the Use of Unidirectional Social Media Applications Communications and Outreach

by Sabrina I. Pacifici on March 27, 2011

Privacy Impact Assessment for the Use of Unidirectional Social Media Applications Communications and Outreach, March 8, 2011. Kathleen McShea
Director of New Media and Web Communications, Office of Public Affairs, Department of Homeland Security

  • “Unidirectional social media applications encompass a range of applications, often referred to as applets or widgets, that allow users to view relevant, real-time content from predetermined sources. The Department of Homeland Security (DHS or Department) intends to use unidirectional social media tools including desktop widgets, mobile apps, podcasts, audio and video streams, Short Message Service (SMS) texting, and Really Simple Syndication (RSS) feeds, among others, for external relations (communications and outreach) and to disseminate timely content to the public about DHS initiatives, public safety, and other official activities and one-way notifications. These dynamic communication tools broaden the Department’s ability to disseminate content and provide the public multiple channels to receive and view content. The public will continue to have the option of obtaining comparable content and services through the Department’s official websites and other official means. This Privacy Impact Assessment (PIA) analyzes the Department’s use of unidirectional social media applications.”
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