Report Measures Consumer Satisfaction With Web Engines, News

by Sabrina I. Pacifici on August 21, 2003

Consumers Rate Online Search, Portals, and News: the Good, the Bad, and the Ugly:

  • “E-businesses are getting better overall in the view of their customers—but performance varies widely from company to company, according to the University of Michigan’s American Customer Satisfaction Index (ACSI) study released today. The report, which includes measurements of search engines, portals, and online news and information websites as part of the e-business category, identifies a few outstanding performers and shows that Google, Yahoo!, and others are pulling off the extraordinary feat of morphing their business models without losing customer satisfaction and loyalty, while other companies lag behind.”
  • (thanks Donna)

  • Please note, the text of this report is not available online.
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