Report Tracks and Compares Competition for Search Privacy

by Sabrina I. Pacifici on August 8, 2007

Press release: “In a trend that could substantially benefit Internet users, the largest Internet search companies are beginning to aggressively compete with one another to offer stronger privacy protections, according to a report published today by the Center for Democracy and Technology (CDT). Until recently, most of the major Internet search engines kept detailed — and potentially personally identifiable — records of their customers’ searches for as long as they deemed them useful, which generally meant indefinitely. In a string of recent announcements, the companies announced steps they were taking to delete old user data, strip the personally identifiable information out of stored search records, and, in one case, give users the option to have all of their search records deleted. CDT’s Search Privacy Practices report details and compares the revamped privacy policies of the five largest search providers and offers recommendations for both the industry and lawmakers for how to strengthen privacy protections even further.”

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