The 2004 Online Customer Respect Study of the Top 100 U. S. Companies ($$) evaluates “corporate performance from an online customer’s perspective,” according to the aggregate ratings for the following criteria: ease of navigation, quick and thorough responses to inquiries, respecting customer privacy, open and honest policies, values and respecting customer data. The top five companies are: Microsoft, Hewlett-Packard, IBM, Bank of America, and Medco Health Solutions.