Study: Wikipedia Appears On Google’s Page One 46% of theTime, Compared to 31% on Bing

by Sabrina I. Pacifici on May 7, 2012

Conductor: “We recently published a study on the frequency Wikipedia appears in the search engine results pages (SERPs) that was covered by both Search Engine Watch and Search Engine Land. We broke a 2,000 keyword set into informational vs. transactional keywords, and our distribution of length of keywords was based on Hitwise’s keyword query length breakdown as suggested by Matt McGee of Search Engine Land (see our original post describing the study for more information on the methodology we used, including keyword examples). In our original post, we analyzed the frequency Wikipedia appears in Google’s search results. In his coverage of the study, McGee asked about how Google’s treatment of Wikipedia compares to Bing, so today we are publishing the Bing data alongside Google. Data was gathered in Conductor Searchlight in February 2012.”

Posted in Search Engines

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