Survey – America's Ideal Employers 2012

by Sabrina I. Pacifici on October 27, 2012

“The results of the UNIVERSUM American Student Survey reveal how students perceive organizations as employers in the United States. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups. The rankings [Engineering / IT / Natural Sciences / Humanities] reveal how attractive an employer is among students and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.”

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