The current Online Customer Respect Study, conducted by the Customer Respect Group, provides data on how prominent firms in the U.S. are rated in their online interactions with consumers.
“…more than 50 percent of sites say they share personal data without users’ explicit permission. This should concern high-tech firms greatly, since research shows that more than half of Americans state that protecting personal information is their greatest concern when online. This concern, as the biggest single issue, jumps to fully two-thirds of Web users when they are considering making an online purchase. Clearly the practice of sharing data without permission will increasingly have a major impact on online revenue.”